Credo & Vita


My motivation is to turn ideas into outstanding services and products. As a hands-on UX-designer, information architect, and creative with over 15 years of professional experience, I can be either a source of ideas or an aggregator in the intensive cooperation between all product development disciplines. My excellent sense of conception and design drives me to always search for the best solution. I am empathic but also able to work on an abstract level. I think user-centered and have a high understanding of quality. I find convincing solutions and I am a leading creative force to deliver real added value for clients with my work.

What is it exactly?

UX Research & Testing
Card sorting, field studies, in-depth interviews, target group analysis, target-performance analysis, usability tests etc.

UX Strategy & Creative Concept
Jobs to be Done, Design thinking, Empathy maps, Personas, Customer Journeys, Mindmapping, Storytelling, Ideas, Scribbles, etc.

UX Design & Development
Lean UX, information architecture, sitemaps, wireframes, prototyping, description micro-interaction, documentation, etc.

I am looking forward to project inquiries under +49.179.6724246 or an email to hello[at]

Career stages

As a CD, all-rounder and expert, I bring with me over 15 years of experience in conception, information architecture and user experience. For me it is the best job in the world to transform good ideas, concepts and technology into functioning interactions and intelligent communication.

Starting August 2017

Freelance concept, UX, IA and interim CD as Grit Hornich Creative Concept


Kreativdirektorin für Digitalkonzeption, Innovation und Technologie bei thjnk Hamburg
Audi, Ikea, RWE, Gaggenau, Granini, Haribo, Comdirect, Edding…

2009 – 2011

Concept and interaction designer at Kolle-Rebbe, Hamburg
NIVEA, YouTube, Google, Hansgrohe, Süd Tirol Marketing, Misereor

2007 – 2009

Interaction designer at Jung von Matt/ next, Hamburg
Jung von Matt, Bosch, Siga, Post, Tui, Ricola, Mercedes Benz, Unicredit Group, Hamburg Philharmonic Orchestra

2006 – 2007

Interaction designer and online editor at McFit, Berlin Corporate Website


Online editor at Sat.1, Berlin
Microsite für „Verliebt in Berlin“


Information architect at T-Systems MMS, Berlin
Barmer Health Insurance


Freelance Online Editor, Berlin,, Institute of Electronic Business