There is a new museum in Potsdam. A museum that makes it to the main news with its spectacular exhibitions. The thjnk-digital team under my creative direction has implemented the website and the social media communication.
Stronger than violence - an initiative of the Federal Ministry for Family Affairs, Women and Youth to outlaw violence against women. As an information architect and UX designer at Edelman, I was on board and designed the content and technical aspects of the initiative's website.
The #ItsInOurHands initiative paves the way for a new generation of sustainable and biodegradable wipes. Edelman and I, as information architect, UX strategist and designer, have created an information hub for the initiative to exchange ideas with sustainability experts and like-minded people.
You can become anything you want! But how can you choose between the thousands of possibilities? This is exactly where the digital campaign of the Federal Employment Agency comes in. And offers a comprehensive and personalizable overview of its consulting services in a hub.
For 3 days Berlin was upside down again. At least when it comes to fashion. Because in autumn 2018 the third "Bread&&Butter" by Zalando took place as a public festival with interactive fashion shows, music, brand presentations, exhibitions and talks about the digital future of fashion. And of course with shopping directly on site and on zalando.de.
Edding is now making in nail polish. As unusual as it sounds, the brand's demands on its first cosmetics line and on communication are extraordinary. The new nail polish is for strong women only. Power in coverage and durability. Power in colour and shine. Power in application and comfort. Power in nail-friendliness.
Being a pioneer through communication. With a new brand platform we have given the household appliance manufacturer a digital future. Through curated editorial content connected to the products, the site was the first in the industry to set benchmarks in content marketing and storytelling.
Your Partner in Beauty. If you want to be a real leader as a brand today, you need a clear role with a clear function. We should show: Douglas can do beauty like no other. We created the new international brand identity for Douglas and demonstrated that Douglas has a mission. The brand stands by the customer with attention, competence and passion. Or to put it in terms of the new claim: 'Douglas. Your Partner in Beauty?
Have we actually gone mad? The energy giant RWE was not previously suspected of driving forward the green energy transformation. That has changed fundamentally. This change was to be communicated digitally. At the same time, we wanted to get Germans excited about the future of energy.
SHOPE! YOUR CONTRIBUTION TO A BETTER WORLD. How can we get young people interested, involved and donate to the worldwide humanitarian work of the GRC? In a pitch for the redesign of the GRC website, we looked into this question and found the solution. How would it be if helping was as easy as shopping?
See the connections. For over 40 years, the claim of Germany's most renowned news magazine was "Spiegel readers know more" But in today's, above all digital, media abundance, it is less about knowing more than it is about understanding and being able to assess what data and facts mean. Let’s show this responsibility of the media.
The perfect mix of performance, consumption and range. For the market launch of the Audi A3 Sportback e-tron, the task was to develop a 360° campaign that would explain the advantages of the hybrid drive to customers, dispel prejudices and reduce fear of contact. The aim was to make it clear: Audi has the answers to the challenges of future mobility.
The individual IKEA kitchens with their great ideas and solutions are not only for cooking but above all for living! But everyone lives differently ? How do we ensure that everyone finds their perfect dream kitchen at IKEA? With a clever digital mechanism. Because this way even boring product advantages with a high identification potential can be communicated.
Everything is connected somehow. In collaboration with thjnk Zurich we implemented the concept for BioSuisse as a microsite and social media campaign. And show here in a striking way that every single action of people is directly related to our environment.