VEOCEL #ItsInOurHands

Society, IA, UX, UX-Strategy

The #ItsInOurHands initiative paves the way for a new generation of sustainable and biodegradable wet wipes. After all, it is long overdue to redefine this product category and thus respond more to people's needs and sustainable environmental protection. VEOCEL wood-based cellulose fibres are therefore the solution for a new generation of biodegradable wet wipes.

© Edelman + Lenzing

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The initiative presents facts and information, lets experts have their say, invites interested parties to dialogue, networks interests and involves partners and the trade. In addition, blogger cooperations in several European countries and social media enable dialogue with the public.

Edelman and I, as information architect and UX strategist and designer, created the information hub for the initiative to exchange ideas with sustainability experts and like-minded people.