The individual IKEA kitchens with their great ideas and solutions are not only for cooking but above all for living! But everyone lives differently ? How do we ensure that everyone finds their perfect dream kitchen at IKEA? With a clever digital mechanism. Because this way even boring product advantages with a high identification potential can be communicated.

© IKEA + thjnk

We developed the first interactive moving image test for every imaginable kitchen, cooking and living habit in Germany, which appeals to people emotionally, involves them in the topic and provides information about IKEA products in passing.

In a split-screen special with entertaining and informative videos, users could choose one page each. And thus find out what type of kitchen they are and which IKEA products suit them.