quattro has been taking Audi forward for over 35 years ? But how do you tell a well-known success story in a new way?
All posts tagged “Idee”
edding L.A.Q.U.E: Launch
Edding is now making in nail polish. As unusual as it sounds, the brand's demands on its first cosmetics line and on communication are extraordinary. The new nail polish is for strong women only. Power in coverage and durability. Power in colour and shine. Power in application and comfort. Power in nail-friendliness.
Gaggenau: Relaunch Website
Being a pioneer through communication. With a new brand platform we have given the household appliance manufacturer a digital future. Through curated editorial content connected to the products, the site was the first in the industry to set benchmarks in content marketing and storytelling.
Douglas: Brand Building
Your Partner in Beauty. If you want to be a real leader as a brand today, you need a clear role with a clear function. We should show: Douglas can do beauty like no other. We created the new international brand identity for Douglas and demonstrated that Douglas has a mission. The brand stands by the customer with attention, competence and passion. Or to put it in terms of the new claim: 'Douglas. Your Partner in Beauty?
German Red Cross: Redesign
SHOPE! YOUR CONTRIBUTION TO A BETTER WORLD. How can we get young people interested, involved and donate to the worldwide humanitarian work of the GRC? In a pitch for the redesign of the GRC website, we looked into this question and found the solution. How would it be if helping was as easy as shopping?
Audi: A3 Sportback e-tron
The perfect mix of performance, consumption and range. For the market launch of the Audi A3 Sportback e-tron, the task was to develop a 360° campaign that would explain the advantages of the hybrid drive to customers, dispel prejudices and reduce fear of contact. The aim was to make it clear: Audi has the answers to the challenges of future mobility.
Ikea: Kitchen special
The individual IKEA kitchens with their great ideas and solutions are not only for cooking but above all for living! But everyone lives differently ? How do we ensure that everyone finds their perfect dream kitchen at IKEA? With a clever digital mechanism. Because this way even boring product advantages with a high identification potential can be communicated.
Misereor: Mobilombo
Donations that really work. How can you interest a young target group in Misereor's aid projects in Africa and get them to donate? With ideas that give a new context to the users' lives and familiar mechanisms, it is fun and involves them.