Your partner in beauty. If you want to be a real leader as a brand today, you need a clear role with a clear function. Wir sollten zeigen: Douglas kann „Beauty“ wie kein Zweiter. We created the new international brand identity for Douglas and demonstrated that Douglas has a mission: the brand stands by the customer with attention, competence and passion. Or to put it in terms of the new claim: "Douglas. Your Partner in Beauty".

© Douglas + thjnk

© Douglas + thjnk

The new brand perception was based on a new corporate design. All visible elements were successively revised: POS, packaging culture, CRM, digital, TV, print, inserts and radio were revised. Each area and all touchpoints of the complex Douglas brand were redesigned in line with the positioning "Your Partner in Beauty.