Gaggenau: Relaunch Website • Grit Hornich. Creative Concept.

Being a pioneer through communication. With a new brand platform we have given the household appliance manufacturer a digital future. Through curated editorial content connected to the products, the site was the first in the industry to set benchmarks in content marketing and storytelling.

Gagggenau promises: "The difference is called Gaggenau." And we had the task of proving that difference on the new international website. With a site that makes exclusive cooking culture and cultivated lifestyle tangible in over 40 markets and in 15 languages.

We have developed a site that is "genuine, uncompromising and extraordinary". Just like Gaggenau himself. We show products together with editorial content in generous visual language and outstanding quality. We have created an exceptionally simple and intuitive usability. And we have questioned every function and every detail without compromise.