There is a new museum in Potsdam. A museum that makes it to the main news with its spectacular exhibitions. The thjnk-digital team under my creative direction has implemented the website and the social media communication.
All posts filed under “Pitch”
Audi Q7: The great Quattro
The launch of the new Audi Q7 was to be advertised not only with classic communication but also with a new microsite that not only vividly communicates the technical highlight features of the SUV but also intelligently combines them with relevant content.
edding L.A.Q.U.E: Launch
Edding is now making in nail polish. As unusual as it sounds, the brand's demands on its first cosmetics line and on communication are extraordinary. The new nail polish is for strong women only. Power in coverage and durability. Power in colour and shine. Power in application and comfort. Power in nail-friendliness.
Gaggenau: Relaunch Website
Being a pioneer through communication. With a new brand platform we have given the household appliance manufacturer a digital future. Through curated editorial content connected to the products, the site was the first in the industry to set benchmarks in content marketing and storytelling.
Douglas: Brand Building
Your Partner in Beauty. If you want to be a real leader as a brand today, you need a clear role with a clear function. We should show: Douglas can do beauty like no other. We created the new international brand identity for Douglas and demonstrated that Douglas has a mission. The brand stands by the customer with attention, competence and passion. Or to put it in terms of the new claim: 'Douglas. Your Partner in Beauty?
RWE: Taking the lead
Have we actually gone mad? The energy giant RWE was not previously suspected of driving forward the green energy transformation. That has changed fundamentally. This change was to be communicated digitally. At the same time, we wanted to get Germans excited about the future of energy.