Have we actually gone mad? The energy giant RWE was not previously suspected of driving forward the green energy transformation. That has changed fundamentally. This change was to be communicated digitally. At the same time, we wanted to get Germans excited about the future of energy.

© RWE + thjnk

© RWE + thjnk

The central statement of the campaign was "Our country leads the way", which has charged the brand vorRWEggehen with new content.

© RWE + thjnk

© RWE + thjnk

This approach has turned the brand promise of "the energy to lead" into a social project. All this was bundled together in a forum with ideas, opinions and tips from RWE and users and was found on vorweggehen.de.