There is a new museum in Potsdam. A museum that makes it to the main news with its spectacular exhibitions. The thjnk-digital team under my creative direction has implemented the website and the social media communication.
For 3 days Berlin was upside down again. At least when it comes to fashion. Because in autumn 2018 the third "Bread&&Butter" by Zalando took place as a public festival with interactive fashion shows, music, brand presentations, exhibitions and talks about the digital future of fashion. And of course with shopping directly on site and on zalando.de.
Edding is now making in nail polish. As unusual as it sounds, the brand's demands on its first cosmetics line and on communication are extraordinary. The new nail polish is for strong women only. Power in coverage and durability. Power in colour and shine. Power in application and comfort. Power in nail-friendliness.
Being a pioneer through communication. With a new brand platform we have given the household appliance manufacturer a digital future. Through curated editorial content connected to the products, the site was the first in the industry to set benchmarks in content marketing and storytelling.
Have we actually gone mad? The energy giant RWE was not previously suspected of driving forward the green energy transformation. That has changed fundamentally. This change was to be communicated digitally. At the same time, we wanted to get Germans excited about the future of energy.
The perfect mix of performance, consumption and range. For the market launch of the Audi A3 Sportback e-tron, the task was to develop a 360° campaign that would explain the advantages of the hybrid drive to customers, dispel prejudices and reduce fear of contact. The aim was to make it clear: Audi has the answers to the challenges of future mobility.