There is a new museum in Potsdam. A museum that makes it to the main news with its spectacular exhibitions. The thjnk-digital team under my creative direction has implemented the website and the social media communication.
All posts tagged “Grobkonzept”
Audi Q7: The great Quattro
The launch of the new Audi Q7 was to be advertised not only with classic communication but also with a new microsite that not only vividly communicates the technical highlight features of the SUV but also intelligently combines them with relevant content.
edding L.A.Q.U.E: Launch
Edding is now making in nail polish. As unusual as it sounds, the brand's demands on its first cosmetics line and on communication are extraordinary. The new nail polish is for strong women only. Power in coverage and durability. Power in colour and shine. Power in application and comfort. Power in nail-friendliness.
Gaggenau: Relaunch Website
Being a pioneer through communication. With a new brand platform we have given the household appliance manufacturer a digital future. Through curated editorial content connected to the products, the site was the first in the industry to set benchmarks in content marketing and storytelling.
DER SPIEGEL: No fear of the truth
See the connections. For over 40 years, the claim of Germany's most renowned news magazine was "Spiegel readers know more" But in today's, above all digital, media abundance, it is less about knowing more than it is about understanding and being able to assess what data and facts mean. Let’s show this responsibility of the media.
Audi: A3 Sportback e-tron
The perfect mix of performance, consumption and range. For the market launch of the Audi A3 Sportback e-tron, the task was to develop a 360° campaign that would explain the advantages of the hybrid drive to customers, dispel prejudices and reduce fear of contact. The aim was to make it clear: Audi has the answers to the challenges of future mobility.
BioSuisse: Everything is connected
Everything is connected somehow. In collaboration with thjnk Zurich we implemented the concept for BioSuisse as a microsite and social media campaign. And show here in a striking way that every single action of people is directly related to our environment.
Misereor: Mobilombo
Donations that really work. How can you interest a young target group in Misereor's aid projects in Africa and get them to donate? With ideas that give a new context to the users' lives and familiar mechanisms, it is fun and involves them.