DER SPIEGEL: No fear of the truth


See the connections. For over 40 years, the claim of Germany's most renowned news magazine was "Spiegel readers know more" But in today's, above all digital, media abundance, it is less about knowing more than it is about understanding and being able to assess what data and facts mean. Let’s show this responsibility of the media.


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The SPIEGEL has therefore given itself a new brand message for 2015: "No fear of the truth". The new SPIEGEL umbrella brand and image campaign was launched with the aim of reflecting the claim, attitude and quality of the entire SPIEGEL brand.


In addition to print, TV, radio and social media, we show journalists, dialogue partners and like-minded people with surprising quotes on a campaign microsite. Courageous people who are not afraid of the truth.

© DER SPIEGEL + thjnk