Donations that really work. How can you interest a young target group in Misereor's aid projects in Africa and get them to donate? With ideas that give a new context to the users' lives and familiar mechanisms, it is fun and involves them.

© Misereor + KolleRebbe

For this purpose we have designed an interactive donation hotline that shows donors directly what a difference their donation makes: bringing the Mobilombo full of relief supplies to Africa. We used the vibrating alarm of a telephone to bring a fully loaded lorry closer to its destination with every call across a world made entirely of paper.